OUGD603: Extended Practice - Semester one, Briefs 8, 1, 2 and 4

As part of the OUGD603: Extended practice module we are required to undertake a minimum of eight of our own written briefs as well as a series of live briefs set by visiting professionals, competition brief and at least one collaborative brief.

Therefore in order to plan my time most effectively I decided to begin work on four of my studio briefs this semester and four in the next, taking into consideration the CoP module which is due in and the end of this semester and the live briefs which will be set throughout the coming months.

I began by choosing brief which different timescales in order to begin work on several briefs at once rather than just focussing on one at a time, I personally felt this will be the most effective way of managing my time.

As the CoP module deadline is at the end of this semester I chose the subsequent practical aspect of of it which I have decided to submit for 603 as well (Brief 8), I will also work on the interactive mail shot brief (Brief 4) which will ideally be used in collaboration with the PPP module in order to secure a placement for later this year. The other two briefs I chose were one large scale brief (Brief 1 - Subliminal messaging exhibition) with an estimated time scale of 6-8 weeks and a small one week brief, Cockney Rhyming slang prints (Brief 2).

Once I had chosen the briefs I would like to start work on I made a list for each one of what tasks I needed to undertake for the initial stages such as researching and concept generation etc.


# 8 CADBURY ADVERTISING CAMPAIGN

• Deadline: 15/1/2015
• Practical Crit: 5/12/2014

Begin CoP Research

• Advertising techniques - examples, find books
• The effect Kraft has had on Cadbury - The controversy
• How can I restore faith throughout my ads, what techniques work?

Think About Synthesis

• Does this practical work answer my set question?
• Devise a strong theoretical concept for ads

Set Deadlines 

• For both practical and written work

# 1 SUBLIMINAL MESSAGING EXHIBITION

• Interim Submission Point: 11/12/2014
• 6-8 Weeks

Analyse Pictures I Took From the Museum

• What works?
• What doesn't?
• How does the audience interact with the space?

Research into Subliminal Messaging

• Famous examples to include?
• Facts, dates, blurbs and the people involved?

Ask Questions, Form Opinions

• Does it work?
• Do I believe it works?
• How will the exhibition tackle the subject? For or Against?
• Is there a bias?

Look at Possible Location

• How will it work in terms of tourists?
• Consider language barriers 

# 2 COCKNEY RHYMING SLANG PRINTS

• Interim Submission Point: 11/12/2014
• 1 Week Brief

Choose Phrases I Want to Include in the Prints

Research

• The history
• Where did it come from?
• Why did people use it?
• How does it work?
• What are the "rules"

Spider Diagram Imagery to go with Each Phrase

Look into Costings for Proposed Hard Bound Book

Choose a Medium to Produce the Prints

• Book a slot?
• Do a tester first?

# 4 INTERACTIVE MAIL SHOT

• Interim Submission Point: 11/12/2014
• 2 Week Brief

Look at Different Studios 

• Who am I interested in?
• Who do I want to contact - mail list
• Which studios suit my design preferences?
• Where would I like to go on placement?

Devise a Concept of how the Receiver would Interact with the Design and then Send it Back

Think about Production

• Do I need to book a slot?
• What materials will I need?