OUGD603: Extended Practice - Brief 7: Zoo Giftshop Branding, Research

Having visited a couple of Zoo's prior to undertaking the brief I was able to use the printed collateral I collected during my visit in order to inform my own design process.

Compared to the aesthetic of the branding used by Berlin Zoo, I believe the the Chester Zoo branding has much more of a friendly feel to it which I believe is appropriate for my own branding.

The friendly feel is strongly reiterated not only in the aesthetic of the engaging hand-render typeface chosen but right down to the type of language which is quite informal and has been considered in terms of it's effectiveness in communicating the overall concept.

I like the idea of letting the concept inform all the design decisions, as this will not only present a more rounded branding but a strong visual identity to associated with the zoo.

Primary Research, Chester Zoo

• Chester Zoo have over 12,000 animals in there zoo - but are helping thousands more around the world through there conservation and education activities.
• The zoo’s mission is to be a major force in conserving biodiversity worldwide
• They currently care for more than 400 different species in the zoo
• Every effort goes into ensuring the highest standards of welfare and the best care is given to all animals, from the tiny snails to the tall giraffes. 
• Our charitable work extends well beyond the zoo’s perimeter. At home and abroad, they support and conduct some 150 field projects for conservation and education in more than 50 countries worldwide. 
• Created Act for Wildlife, a conservation campaign that gives us the chance to get involved and make a real difference for wildlife conservation around the world.
• "The only reason we’re here is because one man, George Mottershead, had a dream of a zoo without bars"
• "Our vision is for a diverse, thriving and sustainable natural world. Our mission is to be a major force in conserving biodiversity worldwide"

Source: http://www.chesterzoo.org

• Chester Zoo is a zoological garden at Upton by Chester, in Cheshire, England.
•  It was opened in 1931 by George Mottershead and his family, who used as a basis some animals reported to have come from an earlier zoo in Shavington
• It is one of the UK's largest zoos at 111 acres

Map showing the café / kiosks on site

Berlin Zoo

• Zoo Berlin the most speciose zoo worldwide, located in the heart of Berlin
• They have also lots of species you can hardly find in other zoos

Source: http://www.zoo-berlin.de/en

• The oldest and best known zoo in Germany. 
• Located in Berlin's Tiergarten
• With about 1,500 different species and almost 20,500 animals the zoo presents the most comprehensive collection of species in the world
• The zoo and its aquarium had more than 3 million visitors in 2013.
• It is considered to be the most visited zoo in Europe and one of the most popular worldwide
• Globally known animals like Knut, the polar bear, and Bao Bao, the Giant Panda have contributed to the zoo's public image.

Map of the food and gift shop facilities available at Berlin Zoo