OUGD603: Extended Practice - Part 2: Design Publication Evaluation

Evaluation

Part two of the Extended Practice module in which we were asked to design and produce a publication relating to our specific practice and methodology was a really beneficial experience for me in terms of reviewing my progression over the course of three years in order to identify my specific interests within the field of graphic design and how this will inform my future following the course.

Although initially when joining the course I was a typographic based designer, over the course of the year I have enjoyed producing several illustrative solutions to my set briefs. During a visit to a studio in Liverpool this idea of being an in house image-maker for a larger agency was something which was suggested as a possible career path.

Therefore I chose to base my publication on the subject of Image-Making. I particularly wanted to document the different ways and means of creating an image with an emphasis on experimentation, a key element of my design practice along with interactivity which is a recurring theme through the publication.

I myself have used a variety of different methods techniques this year alone which is something I documented in the publication through a case study of four briefs I undertook this year including inspirations, my method and a evaluation of the technique. I also included a broader range of images I was inspired by and would possibly like to experiment with in the future.

As this would be the last brief of my degree I wanted to produce a professional publication which not only represented me but would be something I would want to keep. I am proud of how the publication turned out, interactivity had been a large part of my practice and something I have referred back to a lot when working on briefs which I believe is clear through the stock choice of tracing paper which has been used to visually represent how the images were built up giving a more interactive sense of my personal methodology when working to that brief.

Unfortunately some of the pages don't quite align in the spiral bound which could be down to the sheer number of pages and different stock choices used however I believe the publication does photograph well as is something I would be more than happy to include within my portfolio.

I would have liked to have given myself more time to work on this brief in order to develop further, a fair few of the briefs I have undertaken this year have had a editorial outcome and I do believe this element of the publication could of been developed.

More time would have also allowed me to use the facilities such as screen and lino print one final time in order to create an image in a range of techniques which was part of my initial proposal for the publication.