Thursday, 14 May 2015

OUGD603: Extended Practice - Brief 7: Zoo Giftshop Branding, Photography

A selection of photographs from my photography slot today

 





















Edited

























Initially to make productive use of my time I did try renting out a camera from uni in order to take photographs of my zoo branding collateral at home however the photographs were really poor quality due to bad lighting and ultimately I felt it would be beneficial for boards to re-shoot the photographs in the photography studio as they would be a lot better quality and showcase my outcomes more effectively.

Unfortunately due to the size of the paper I was using as a backdrop for my photographs there were some lines where the paper met on the original photographs, although this is something which could be easily photoshopped out my skills using the programme are not very advance and I do they ink some of the final photos I used for the boards could be improved in some areas. I also struggled with getting the same hue for the background.

I am however extremely proud of how each of the branding book has been photographed. There is a clear consistency throughout not only with the background colour by also the composition which makes an impact on my final design boards.

I also used props such as a cup holder and sandwich within my photographs in order to shoot in context, which something i've not previously done before but do believe is effective way of presenting a project.

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