OUGD603: Extended Practice - Brief 1: Subliminal Messaging Exhibition, Extension

Following my portfolio review with Dan at Music it was suggested I could extend and develop my Hoax brief further to make a more rounded project. He was extremely complimentary of the branding I had created and said it is a visually striking mark which could be applied to variety of mockups

Some possible avenues for extending the brief could be proposals for how the branding could be applied and work throughout an exhibition space which was the original intention of the brief as well as distribution of the branding through various souvenirs which would be sold at a museum gift shop alongside the exhibition book.

Another useful point of research when I was considering expanding it was existing exhibition branding and the considerations the designer(s) had made in terms of how the branding can be applied consistently to a range of productions and environments.

The Urban Archaeology: 21 Years of Mowax exhibition is a effective example of how by simply photographing the exhibition book on the same wooden flooring of the exhibition itself or applying one of the patterns from the exhibition book to a product can tie the branding together.